I worked alongside Genesis Advertising agency to produce a campaign for The Lawrence Trust charity, as part of the PANI Competition 2023. As a group, we focused our poster campaign on strong imagery of men in predominantly health driven professions, with the aim to raise awareness of eating disorders among men and boys, and educate the public about this issue and ways the charity can support people throughout this journey. Alongside that, we used a play on words with each image to highlight the fact that eating disorders don’t make men weak.