The challenge for this project was to design a user interface for a cultural hero product and showcase the product digitally using art directed photography and visual style that communicates the characteristics of the chosen product for an audience of young adults. My chosen hero product was RedBull as it is dominating the energy drinks market and manages to consistently stand out. Using Adobe XD, I created a user interface for a website, a phone and an Apple watch. The aim behind my design choices was to advertise RedBull for a different audience than usual. Redbull is often associated with extreme sports and by placing the product in an urban setting, I set a different perspective to let the people working in the city be able to relate more to this product.