BARISTA BAR: 10 YEAR ANNIVERSARy
As part of my professional development module, I was given the opportunity to work with Barista Bar to create a campaign that celebrates Barista Bar's 10 Year Anniversary. The campaign included 4 cup designs, a reusable cup design and an OOH advertisement, that is targeted at a 18-24 year old audience.
Working with Barista Bar has been one of my first client-focused projects, where I was able to work on a real life brief, discuss and explain my planning, my research and also listen to feedback. This project gave me good experience in what real-life client work looks like, as well, the time frame that clients are expecting results in.
Shown above are my final outcomes for Barista's 10 year anniversary. My focus was to celebrate more than good, to-go coffee, it's to celebrate the people who helped Barista Bar grow and develop into the brand it is today. I included simple illustrations of different situations where people would be drinking Barista Bar's coffee, along with fun and lighthearted phrases that would appeal to the Gen Z audience.